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Letters: Vancouver Motorcycle Show Responds To Gerda Peachey
UPDATED 10/15/2012 – MORE COMMENTS RECEIVED. Dear Editor. I wanted to respond to the column – Why Didn’t Council Question Dan Stephanson’s Fuzzy Math? because I believe Gerda Peachey is somewhat confused.
It appears that Ms. Peachey believes that Tradex in Abbotsford takes the gate money from the shows that are produced there.
I have been a show manager of shows across North America for over 25 years now. I have never heard of any show venue, such as Tradex, taking the gate money. Tradex certainly doesn’t take our gate money. We do because we pay all the expenses relating to putting on the show. That is how shows work. If Ms. Peachey would like to contact me, please, my contact information is below and I can explain how shows work.
Tradex Abbotsford gets paid for the venue rent (hence the 40,000$ that she referred to that Tradex might lose if one of the shows such as Taboo, was cancelled). Further, in an earlier article that appeared, someone thought that Tradex paid for the show advertising. Here is how all shows work, the show promoter, in the case of the Vancouver Motorcycle Show, myself, rents the venue and pays costs for security, ticket sales personnel, cleaning etc. that are provided by Tradex.
The show promoter pays all advertising, promotion, decorating – carpet, booth drapes, electrical etc. If there is a profit, the show makes the profit, if a loss, the loss is the shows. Also, Ms. Peachey questioned the impact in the community. As the largest show out at Tradex, I know we fill hundreds of hotel rooms over the weekend the show is on with our exhibitors from across Canada and some show consumers as well.
We have over 2000 exhibitors, very few of whom are from the area, and all of whom need a place to sleep in Abbotsford. Most of these people arrive at the Abbotsford Airport, book into an Abbotsford hotel, rent a car and buy gas in Abbotsford, and dine out in Abbotsford restaurants throughout an entire week, starting when the exhibitors move in starting Monday and Tuesday of the week the show is on through Monday morning when they start to return home. As well, between 35,000 and 40,000 consumers come to the show, many would either purchase food at Tradex or at an Abbotsford restaurant.
I know for a fact that 2000 exhibitors and some percentage of our visitors must make a very positive impact on Abbotsford businesses. As well, Tradex employs countless parking lot attendants, cleaners, security people and food service people week in and week out, to service the needs of exhibitors and visitors. Likely most of these jobs go to people in Abbotsford. If Ms. Peachey believes this is not so, perhaps she should visit the restaurants in Abbotsford during the shows and ask the diners where they came from. And perhaps she should review the numbers of people employed by this venue.
Tradex is a fantastic venue because the people that work there are diligent and hard working. Truly, I can say without reservation that the staff at Tradex including Dan, Vali Marling and my show floor manager, Bill Tavares are the cream of the crop when it comes to venue personnel. And I have managed shows in New York, Toronto, Montreal, Calgary, Edmonton, Vancouver, Quebec City, Fort Lauderdale, Seattle, LA, San Francisco, and many more .
These people are the best people I have ever worked with so it offends, me honestly, to have people that have no understanding of how shows work, continually denigrating such an amazing group of people that make this venue successful and make Abbotsford richer. As well, many of the Abbotsford shows attract more consumers than many of the shows downtown. Both show managers and consumers love to come to Tradex and Abbotsford to see shows.
One important point, though, is that It definitely needs to increase the size of the venue because I have to have tents each year in order to accommodate my show’s size and many other show promoters have run out of space and could use more space. Tradex, unlike what Ms. Peachey has says, does generate revenue for the community and a larger venue would generate even more revenue by allowing the venue to accommodate more events.
Nanette Jacques, Manager
Vancouver Motorcycle Show
Editor’s Note: This letter was sent to the Abbotsford Times and the Abbotsford News but, as of 15/03/12, neither has published it.










Rather than adding another 15+ million to the taxpayers Bill,
by expanding Tradex, I suggest, we, first, look at hosting some
of the larger venues to the Sports & Entertainment Centre and
at the same time book a smaller event at the Tradex.
We need to start making use of the Sports v& Entertainment Centre
to reduce the subsidies, which this city cannot afford on its own.
We need to utilize all our facilities to the best, we can, and when
just before, all the facilities are so-called “bursting at the seams,”
then, the city can begin to talk expansion of Tradex.
I would say, this more more about promoting development by a select
few, who have interests in the properties in & around the airport,
by strategically expanding Tradex at the airport.
I am sure space can easily be found at the new Sports & Entertainment
centre, which has built in snack bar, lounge, music, big screen T.V.’S
for Advertising by show people…….the possibilities are endless.
Not sure how the 17,000 square foot AESC can support the larger events from the 120,000 square foot Tradex.
Given the fact, that the Tradex has 120,000 square
feet of floor space vs 17,000 square feet at the
arena, perhaps, part of the venue could be held
at the arena, instead of under tents?
However,it may be difficult to coordinate the scheduling
for an event, being held at two locations.
Having said that, I think the Sports & Entertainment
centre needs to look at ways to diversify events,
which can be held at the arena and readily work around
the hockey schedule to fit in other events.
Hello Nanette: I had the trade show business explained to me sufficient to the point that I do know the ‘gate’ goes to the organizer. I made a reference to the 2006 motorcycle show because it was a document close at hand. There was no inference that you get the gate. What disturbs me is the “cash only at the gate” sentence on the Taboo ad for their upcoming show. I have two binders of Tradex/Tourism Abbotsford, document, and do make every attempt to quote accurately. I have seen that yours is one of the biggest events hosted at Tradex. So its not likely Taboo would attract 40,000 people. Can you see why I as a tax-payer in Abbotsford, would want a whole lot more transparency before agreeing to another $15 to 20 million to fund yet another building project. This town is flat-busted broke because of the awful decision made to build the AESC, without a clue as to how to make the monolith pay for itself, let alone generate the promised profits.